Category Insights

A range of specially formulated product innovations are arriving in stores.

See what’s new and trending in the baking category in NZ supermarkets.

See the latest exciting innovations to enjoy this winter.

The category is undergoing a dynamic transformation.

Find out what’s noteworthy and trending in chocolates and confectionery right now.

What’s driving sales in our supermarkets in the spreads category?

Eggs are a staple in New Zealand households, playing an essential role in our diets and nutrition.

See what’s new and trending in our supermarkets.

It’s time for summer BBQs and relaxed entertaining.

Bold flavours and healthy snacks are driving sales.