Category Insights

Eggs are a staple in New Zealand households, playing an essential role in our diets and nutrition.

See what’s new and trending in our supermarkets.

It’s time for summer BBQs and relaxed entertaining.

Bold flavours and healthy snacks are driving sales.

What’s new and driving sales in haircare and skincare.

See what’s trending in the Deli category this season.

Exciting new ice creams and frozen desserts arrive in store.

What’s trending in the homecare and laundry aisle?

What’s new and driving sales in breakfast products right now?

Mexican, Moroccan and Asian flavours are in big demand.