What’s trending in health, wellness and personal care right now?
Global wellness trends are redefining skincare from a cosmetic focus to a health focus and personalisation is becoming the new standard, says Foodstuffs North Island Category Manager Beauty and Personal Care, Rotea Katu-Smythe.
“Consumers are being more proactive about wellness with the younger consumer preferring the concept of ‘prevention’ over ‘cure’.
“TikTok and ‘skinfluencers’ continue to gain momentum in driving skincare trends. We’re seeing huge demand for ingredient-led skincare such as hyaluronic acid (holding moisture), niacinamide (improved skin health) and retinol (anti-aging), to name a few.
“Acne continues to be perceived as a significant health problem. “Globally, acne affects 85% of 16-18 year olds and between the ages of 11-30, more than 80% will develop some acne.
“Serums are also exploding in grocery and are our biggest growth segment. They offer a concentrated form of powerhouse ingredients that improve the function of the skin over a much shorter period of time.
“And one last trend we’ve noticed is sunscreen as skincare –‘Skinscreen’ has been re-casted as a beauty must-have, particularly as we head into the sunnier months.”
Foaming hand wash
Building upon the success of their innovative concentrated 50ml Cleaning spray refills launched in 2021, ecostore are now expanding their portfolio with a new range of concentrated Foaming Hand Wash refills.
Ecostore’s new Foaming Hand Wash comes in two fragrances, indulgent Creamy Coconut with vanilla, and uplifting Citrus Burst with mandarin, orange & lime. Each scent is available in a 250ml pump and a 50ml concentrated refill.
The new range underscores the brand’s dedication to sustainable practices and achieves an 80% plastic reduction throughout the pump bottle’s life. Pablo Kraus, ecostore’s CEO says: “We’re proud to lead the concentrated refill movement. The simplicity of using a concentrated refill mixed with tap water in the original pump bottle makes so much sense. It reduces packaging, minimises the transport of water-filled containers, and significantly reduces plastic usage.”
Ecostore’s new Foaming Hand Wash includes hydrating harakeke, New Zealand flax, which works in a similar way to aloe vera. It creates a gentle lather that cleanses, nourishes, and conditions skin without stripping natural oils.
Formulated to be gentle on skin, the range uses vegan-friendly, plant and mineral-based ingredients. Trusted international resources such as the EWG Skin Deep® Cosmetic Database are used to assess the safety of each ingredient. Ecostore’s new Foaming Hand Wash is proudly made in New Zealand to the strictest environmental standards in ecostore’s ISO 14001:2015, Toitu enviromark diamond and Toitu net carbonzero certified factory.
Ecostore’s new Foaming Hand Wash range is available now from leading retailers nationwide as well as online at www.ecostore.com.
It’s just Goodbye
With 24 years of working in natural outdoor skincare, New Zealand company Goodbye is excited to announce that it is now a certified B Corp. B stands for Benefit for all. As a B Corp, Goodbye is part of a global community of businesses that meet high standards of social and environmental impact.
“Today’s consumers have an expectation for businesses to increase transparency and accountability. Being a B Corp is a great way to show that commitment to our customers and community,” says Becky Cashman, Founder of Goodbye.
She explains “Goodbye became a nationwide supermarket brand with Goodbye SANDFLY in 2010, with just over 2% of the personal repellent market in their first year. Year on year, Goodbye SANDFLY has quietly grown its customer base, increasing market share to 12.1% by dollar of personal repellents (Circana, TKA MAT Mar 2023). “This growth reflects New Zealand’s desire, understanding and diligence for choosing products that are effective, safe and natural.”
After 24 years of being Goodbye SANDFLY, it’s now just Goodbye. The re-brand is being led by Creative Jam, incorporating fresh greens and a mountain profile on the label, the customer is invited to a great natural experience outdoors.
Over the next year Goodbye OUCH will move through to be Goodbye as well, so that all products sit under a single brand.
“Goodbye is NZ made, certified natural, and water-free. The products provide diversity and innovation in traditional skincare categories,” explains Cashman. For more information contact John at firstname.lastname@example.org
Trends in store
Countdown’s Health and Wellbeing Category team told FMCG Business: “We’re excited to be launching Mrykl in New Zealand after it proved incredibly successful in the United Kingdom last Christmas. Myrkl is a unique food supplement that allows you to enjoy your social life without compromising the next day. It’s a unique formula containing high performing bacteria, L-cysteine and Vitamin B12. The formulation is activated in the gut and helps you to wake up refreshed the next day.
“More widely, we are expecting to see a spike of cold and flu season in late December – January and we’ve worked hard with our global supply partners to make sure we have plenty of essential cold and flu supplies for customers.”