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Healthwashing – does it still exist?

Healthwashing: the not so overt way of marketing a product in a healthy way, even though the product lacks real nutritional value. What protections does New Zealand Law offer?

Switch on growth in FMCG

A challenge for growing businesses is getting access to finance when they need it most. Learn how to unlock the power of unpaid invoices to speed up cash flow to grow.

Turkish Bread teams up with LegaSea

Turkish Bread have teamed up with LegaSea to bring you the Hi Ika collectible edition. Based on the quintessential card game Go Fish we have developed 24 cards that are being given away free in Turkish Bread pizza base packs.

Time to up your global IP strategy for 2022?

As FMCG is one of the most crowded and competitive markets, it is crucial for FMCG companies use IP Rights intelligently to achieve sustainable growth, profitability, and competitiveness.

Insights that matter: How to win in FMCG

Marketers know that a healthy brand is one of the most important assets any company can have. That’s why they’re running to Tracksuit, a new always-on, radically affordable and effective brand tracking solution.

IP in the Online Marketplace

If you are planning to sell your products on an online marketplace, it pays to have a cohesive IP strategy in that plan from day one.

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