Vitasoy Australia Products Pty Ltd is delighted to announce the appointment of PAVÉ Ltd as its sales and distribution partner in New Zealand, which commenced on 15 Sept 2021. PAVÉ assumes responsibility for Vitasoy range of plant-based milks across the Grocery, Convenience and Food Service/HoReCa channels, including its market-leading Café for Baristas portfolio.
The move follows a thorough process to assess several potential partners, explains Vitasoy Australia’s Category Sales Director, Nicholas Joughin.
“We made a careful effort to find the right long-term partner and we’re very pleased to announce PAVÉ as the successful candidate. PAVÉ stood out as an extremely professional team, with impressive technology and capabilities that Vitasoy are looking for to accelerate market growth.”
PAVÉ is proud to be chosen as the representative for the Vitasoy Australia business, especially at a time when plant-based milks and beverages are experiencing phenomenal growth. PAVÉ believes that their advanced technology and in-depth analytics will allow them to unlock and leverage key strategic growth drivers.
Managing Director, Chris Wong commented “We’re incredibly honoured to represent Vitasoy, a leading innovator and manufacturer in plant-based milks for more than 80 years. Evolving health and environmental attitudes mean the category is attracting more consumers than ever, and we aim to take Vitasoy to new levels.”
Mat Hamlin, Director of Marketing and Innovation