Nutritious and delicious snacking focus for Graze

Nutritious and delicious snacking focus for Graze

The Packaged Nut category is well placed to tap into the growing consumer trends of eating real food from the source while delivering on taste.   Consumers have more snacking occasions in a day than ever before, so they are looking for snacks that are healthy, provide nutrition, offer energy to sustain them throughout the day and balance health & indulgence, especially in these COVID times.  

At Graze we focus on creating snacks that are as delicious as they are nutritious.  We have been leading the way in innovation and growing ahead of the category for the last few years (TKA Category growth +2.3%, Graze +26.0%)*.

We have four distinct sub brands that are big on Graze personality and big on taste: Crafty Blends, Skinny Dipped Almonds, Dunx and our More Nuts for Your Bucks range.  We understand our consumers’ needs and can create products right here in NZ to address them.  We’ve been delighted with NZ’s response to our Skinny Dipped Almonds range, now worth nearly $10M* which has expanded into lunchbox and smaller pack sizes to drive penetration. 

Focussing on consumers love for crafted peanut butter we launched Graze Peanut Butter Dunx in May, a product not seen in NZ before.  This range has been performing well and is on track to be a $1M* sub brand for the first year of sales.  We have a big innovation pipeline planned for 2023 and we are excited to introduce our new products to New Zealanders.

*NielsenIQ Data, T. Packaged Nuts, T. Supermarkets, Value, MAT to 07.11.21


Introducing our NEW Graze Roasted & Salted Deluxe Nuts! A deliciously roasted DELUXE blend of salted cashews, almonds, pecans, salted macadamias & hazelnuts. Not a boring nut in sight!  Perfect for snacking on and on and on…  Find it in the Packaged Nut aisle or on the Graze stand in New World and Pak n Save stores only.  RRP $11.49.

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