BIC’s new campaign features Snoop Dogg and Martha Stewart
After a highly successful launch, BIC‘s new EZ Reach™ multi-purpose lighter arrives in New Zealand with humorous campaign fronted by Martha Stewart and Snoop Dogg.
Marketing
The holiday season just got a whole lot sweeter!
Christmas has come early at Krispy Kreme stores across the country, with the launch of its brand new ‘Season’s Treatings’ range!
FMCG Business Innovation & Marketing Summit Highlights
After three very successful editions, the FMCG Business Innovation & Marketing Summit returned to the Ellerslie Events Centre in Auckland on 13th September.
Consumers across Asia-Pacific enjoy Cherish apples from NZ
Five years since the launch of Golden Bay Fruit’s exclusive Cherish™ apple variety, demand across Asia-Pacific is matching the significant growth of these candy pink apples.
Can marketers and food producers save puppies? Yes, they can!
In what they believe is a world-first, Southern Cross and the New Zealand Veterinary Association have developed a food safety Paws Off! symbol to use on food and beverage packaging, to warn humans which foods are ‘not ok’ to share with their beloved pets.
Winning the green premium
New research shows some primary sector producers are generating much greater returns thanks to a commitment to sustainability.
Teddy delivers groceries in minutes
Teddy is the grocery store ready to deliver, in a few short minutes, those essentials you forgot to pick up in your main shop this week.
Kiwi artist partners with Griffin’s for a good cause
Griffin’s has collaborated with NZ artist, FLOX, to make three of its iconic Kiwi brands really pop on shop shelves for a top cause.
New Whittaker’s brand campaign unveiled
The new brand campaign is designed to be light hearted, and honours the company’s past and positions it for the future.
TikTok brings FMCG brands to life with #AdTok
TikTok For Business has launched #AdTok, a new initiative designed at helping businesses and marketers create successful advertising campaigns through the platform.
Frucor appoints Brand Director of CSD PepsiCo brands
Frucor Suntory continues to raise the bar for CSD and sports drinks consumers with the appointment of marketing-pro, Tania Bui.
On your marks, get set, go with New World’s ‘Buy NZ, Go NZ’ campaign
Customers can expect sharp prices on their favourite Kiwi brands, like Pic’s Peanut Butter and Proper Crisps.