Harraways and Whānau Āwhina Plunket supporting homegrown heroes
A national campaign encourages parents/caregivers to share their stories with each other with the chance to win prizes in the process.
Marketing
MADE NORTH CANTERBURY brand launched
MADE NORTH CANTERBURY was launched this month with the release of its new website: madenorthcanterbury.co.nz
3 Non-negotiables for online shoppers
The stakes are now much higher with more than 83% of Australian consumers saying that a bad online shopping experience would destroy their trust in that brand entirely.
Nielsen’s guide to winning in store in 2021
Reflecting on lessons learned and capturing the opportunities ahead.
How are Covid ads effectively resonating?
The increasing rate of media consumption during the pandemic has been game-changing for marketers.
Most trusted NZ brands revealed
Which brands have been noted by New Zealanders for consistently being genuine, authentic and reliable?
Sustainable brands can pivot with purpose to help address Covid-19
Research has shown that consumers care about companies who support causes that matter to them.
Four Square and Dick Frizzell team up to support NZ charities
Four Square and New Zealand artist Dick Frizzell will produce an artwork print, with all profits of the prints going towards supporting NZ charities.
Foodstuffs donates more than $1 million
The donations will enable a number of Foodstuffs’ social partners to continue supporting New Zealand’s most in-need individuals
Lockdown pantry: Our shopping patterns revealed
We’re now seeing the effects of other channels being closed with 23% Value growth in grocery.
Your consumers need you
Many of the brands we know and love today built strong customer loyalty during times of adversity, says Carl Carter, Head of Marketing Strategy at IRI.
4 brilliant brand campaigns
Some of the best campaigns moving FMCG consumers today use classic ideas paired with innovative approaches.