Most trusted NZ brands revealed

Most trusted NZ brands revealed

When it comes to New Zealand’s most trusted brand, Whittaker’s is again the best on the block. Whittaker’s has been voted by New Zealanders as the Most Trusted of all Brands in the annual 2020 Reader’s Digest survey. It’s the ninth consecutive year the iconic chocolate brand has won the overall title.

Whittaker’s, which has been “crafting NZ’s finest chocolate since 1896,” has also been confectionery category winner every year since 2011, as well as winner of the NZ Iconic Brand accolade since 2013. That’s according to the results of the Reader’s Digest-commissioned survey conducted by Catalyst Research.

Whittaker’s is far from the only NZ brand to win the right to a podium placing over many consecutive years. Others noted by New Zealanders for consistently being genuine, authentic and reliable include Panadol as 11-time winners, as well as Dettol, Healtheries and AA Insurance – which are all 10-time winners in their respective categories.

The 2020 category winners include:

Banks – Kiwibank; BBQs – Weber; Biscuits – Griffins; Bread – Vogels; Breakfast food – Sanitarium; Cars – Toyota; Car care products – Turtle Wax; Cheese – Mainland; Cleaning products – Dettol; Coffee machines – Breville; Confectionery – Whittaker’s; Cooking appliances – Fisher & Paykel; Cooking Stocks – Campbell’s Real Stock; Crackers – Huntley & Palmers; Dog food – Tux (Purina); Electronics (TV & home entertainment) – Samsung; Fruit & herbal tea – Dilmah; Gardening products (seeds, fertilisers, soils etc) – Yates; Hair care – Head & Shoulders; Health insurance – Southern Cross Health Society; Ice cream – Tip Top; Laundry detergent  – Persil; Milk – Anchor; Muesli & snacks – Nice & Natural; NZ Wines – Villa Maria; Pain relief – Panadol; Retailer (excluding supermarkets and home improvement stores) – The Warehouse; Sealants & fillers – Selleys; Skin care (anti-ageing) Nivea; Small kitchen appliances – Breville; Supermarket / home brand – Pams; Supermarkets – Pak’nSave; Tea – Dilmah; Vegetarian food – Lisa’s Hummus; Vitamin & Supplements – Healtheries; Soups – Watties; NZ iconic brands – Whittaker’s.

For the full Trusted Brands survey results see

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