Griffin’s has collaborated with top Kiwi artist, FLOX, to make three of its iconic Kiwi brands really pop on shop shelves for a top cause.
Griffin’s has created three limited edition products, wrapped in a bespoke, bright bold-pink FLOX design for its latest partnership with Breast Cancer Foundation NZ (BCFNZ).
The striking design wrappings are brightening retail shelves around the country for the next few weeks with 20-25c per packet being donated to BCFNZ. The three ‘pink-inspired’ flavoured products are Griffin’s MallowPuffs Raspberry, Griffin’s Snax Pink Peppercorns and Eta Uppercuts’ Sweet Vinaigrette and Pink Shallots.
FLOX artist, Hayley King, well known for her design of the TVNZ Breakfast show set, said her inspiration for the packaging was celebration. “My bright and bold design certainly lends itself to celebration and what better cause is there to celebrate than what the Breast Cancer Foundation NZ does day in, day out and the inspiring survivor stories they help to create.”
Griffin’s Snacks, Head of Marketing, Hannah McKee, says Griffin’s is a proud corporate sponsor of Breast Cancer Foundation NZ. “We’re honoured to be associated with their life changing work and vision of working towards zero deaths from breast cancer in Aotearoa.
“We are also incredibly pleased to be able to say Griffin’s combined campaigns with BCFNZ have raised more than $840,000 over our four year partnership with them,” says McKee.
