Author name: FMCG Business

New ice cream has 5% alcohol

A US company has invented wine-infused ice-cream, reports The Age. Mercer’s wine-infused ice cream actually contains up to 5% alcohol by volume, setting it apart from the ‘wine-flavoured’ ice cream already on the market.

US big beer brands take a hit

New sales figures make sobering reading for the producers of some of America’s biggest beers. Data from Beer Marketer’s Insights show seven major brands that have lost significant sales (at least 20%) between 2013 and 2008.

Fyfe Joins Craggy Range

Craggy Range today announces that Icebreaker CEO Rob Fyfe is joining the award winning winery in a newly created position of strategic advisor reporting to the board and CEO Michael Wilding.

FMCG INDUSTRY LEADERS FORUM – FEBRUARY 2015 EDITION

FMCG Business is stepping out strongly with its first issue of the year. Published in February, this special edition will include the inaugural 2015 Annual Industry Leaders Forum, with the sole aim of helping make 2015 the best year for everyone, industry wide.

Coloured COKE cans hit NZ

Coca-Cola New Zealand has announced the launch of its 2014/2015 summer campaign, #COLOURYOURSUMMERNZ, by introducing a colourful new range of limited edition 300ml Coke and Coke Zero cans to the New Zealand market.

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