rsz_nature_s_fresh_super_thick_white_700g_neIconic New Zealand bread brand, Nature’s Fresh, has re-launched its range of breads, which are made with the goodness of natural ingredients. The team at Nature’s Fresh knows how important it is for parents to select nutritious yet delicious products for their children to eat, so they have conducted extensive research into developing a recipe that ticks all the boxes.

“All breads in the range contain simple, natural ingredients that consumers can easily understand,” says Monique Woodward, Nature’s Fresh Senior Brand Manager. “In fact, we have literally used the words verbatim from a parent in one of our research groups who told us she wanted ‘no E numbers, no long words, so no nasties.’ It is so important to fuel active kids with the right type of energy, so we’re thrilled we can provide a natural option to keep them going. Making a sandwich is quick and easy for parents and caregivers. Our Nature’s Fresh range is even better for your little ones, and still maintains the soft, fluffy texture our customers know and love,” she says.

Along with removing E number ingredients and food additives, the team has also re-introduced a much loved product from the past – Nature’s Fresh Super Thick. The Nature’s Fresh Range now includes White Toast, White Sandwich, Multi-Grain Toast, Wheatmeal Toast, Wheatmeal Sandwich, Simply Fibre White and Super Thick.

“We know kids can be fussy eaters, so we have a wide range of fantastic tasting, natural breads that appeal to different taste buds,” says Woodward.

The new range started rolling out in leading supermarkets and convenience stores across the country on 29 September.

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1 Comment

  1. Not impressed with the change in product. As ‘bread’ there is not a discernible difference, however when toasted, the texture is really odd, and there is a sweetness that seems more noticeable when toasted. Without my mentioning my children commented that their toast tasted ‘weird’ and they didn’t like it. Mr ‘fifteen’ said it was doughy on the inside and had I not toasted it enough, yet it was quite brown on the outside. Anyway, we do not like it at all and will be changing brands. Why ‘mess with success’ I wonder.

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