The two-year MOU will see the organisations formalise their activity to enhance both Kiwi brands, ultimately driving more visitors to New Zealand and increasing the sales of New Zealand wine in key markets.
The MOU was jointly signed by Tourism New Zealand Chief Executive Kevin Bowler and Phillip Gregan, Chief Executive Officer for New Zealand Winegrowers, at the wine organisation’s annual conference in Blenheim.
Tourism New Zealand Chief Executive Kevin Bowler is confident that the MOU will see both parties work together to leverage and enhance each other’s international profiles. “There is no doubt that wine is a natural fit within New Zealand’s offering for international visitors so it is great that we’ve been able to secure a partnership with New Zealand Winegrowers to maximise our activity offshore,” he said.
Phillip Gregan, Chief Executive of New Zealand Winegrowers, said “visitors that have a winery experience while in New Zealand spend more than $814 million annually, exploring the diverse regions and enjoying the world class wine New Zealand offers.”
For more information see – http://www.nzwine.com/assets/sm/upload/5n/y6/w8/z6/TNZ%20and%20NZ%20Winegrowers%20sign%20MOU.pdf