“Fifty Shades of Grey” beer launched

“Fifty Shades of Grey” beer launched

50 Shades of Grey Beer - ImageScottish brewer Innis & Gunn has released a beer infused with ginseng and other purported aphrodisiacs for the film adaption of “Fifty Shades of Grey”, Drinks Business has reported.

The limited edition ale (200 bottles at NZ$61.30), called “50 Shades of Green”, blends 50 different types of hops from around the world, including Sorachi Ace from Japan and Pacific Jade from New Zealand, both of which are hailed for their lemongrass notes. It also contains ingredients with purported sexually stimulating properties, including ginseng, which is said to boost sexual desire, ginkgo biloba, a herb said to get blood pumping, and damiana, a nerve stimulant.

“We had a lot of fun making this beer, doing things that have never been done before in brewing, much like couples all over Britain will be doing behind closed doors once they’ve seen the film,” said Innis & Gunn CEO Dougal Sharp.

According to its brewers, the “mellow” beer boasts “a full body, intense flavour and seductively spicy aromas” offering notes of “grapefruit, lemongrass and passion fruit”. The palate meanwhile, offers “rich and biscuit malt sweetness” and a “lingering finish”.

Source: Drinks Business – http://www.thedrinksbusiness.com/2015/02/innis-gunn-launches-50-shades-beer/

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