Celebrating with a fresh new look

28 October, 2019 by
FMCG Business
(L to R) Christine, Leah and Mike Millar at the Go Green Expo in Christchurch

Something to Crow About is a family owned artisan producer of premium muesli and roasted seed toppers, proudly crafted in New Zealand and this November the company celebrates five years in business.

Founded in 2014 by husband and wife team, Mike and Christine Millar, Something to Crow About has established a reputation for championing delicious and nutritious breakfasts and seed toppers, giving Kiwis something to crow about.


The company is celebrating this milestone with a fresh new look. Working with award winning design agency Brother Design, the company’s logo has had a facelift and a new look muesli pack will be rolling out to stores late November 2019.

“This evolution of our brand will ensure we continue to change with customer needs and capture the attention of new audiences,” says Marketing Manager Christine Millar.

Owner and Managing Director Mike Millar says of the anniversary; “We are hugely proud of what we have achieved in five years, growing from a minnow to one of the leading premium breakfast brands in New Zealand. We have achieved this by constantly producing high quality, delicious products and continuing to innovate our range”.

Back in 2014 Mike ran the Whangaparaoa based business on his own, cooking, packing and selling the range into new stockists. “By 2015 we knew we needed more resource to grow the business, so my wife Christine joined the team and we hired two part-time employees to assist with the production. Fast forward five years on and we are now in a much larger premise, producing 25000 bags of muesli a month, sold to 300 supermarkets throughout New Zealand. 2019 also saw the beginning of our export journey with our first order heading to the US in August.”

“We continue to go from strength to strength and are excited about our future growth as we roll out our new look. We are thankful to everyone who’s supported Something to Crow About along the way, in particular our, wonderful staff and customers. We have a lot to celebrate and be thankful for. Here’s to the next five years!”