Proper Beer Crisps Launch

30 September, 2019 by
FMCG Business

Proper Crisps and Garage Project have teamed up for the ultimate mash up!

Two iconic Kiwi brands shared a few beers and a packet of crisps and decided to create something epic. Nelson based Proper Crisps and Te Aro brewery Garage Project have put their heads together to bring to you New Zealand’s first ever Beer Crisps and Crisp Beers. The Crisps are in Home Compostable Packaging, featuring colourful hand-made potato stamp designs by art studio Jive Prints. Mina Smith – co Head Potato said, “ The idea of doing a colab with Garage Project was such a great idea, we had to do it”.

The Beer Crisps have a savory, umami taste thanks to the mash-up of natural yeast, molasses, and sprinkling of maca root powder. The finishing touch is the fresh, hoppy flavour from locally grown Nelson Sauvin hops. Vegan and Gluten Free, the hop flavour profile mixes with Proper’s New Zealand grown spuds, resulting in a moreish crisp that is just as crunchy as it is smooth!

This is the latest addition to the Proper Crisps Compostable range for summer. The Compostable range originally launched as a limited offer is now becoming permanent on the shelves. As a result of great new flavours, Home Compostable packaging and innovative combinations, this premium range is lifting overall price and profit within the Snack category.

These Beer Crisps come in home compostable packaging will break down in 6-12 months in home compost conditions.  The Nelson Sauvin hops were sourced from the Freestyle Hop Farm in Upper Moutere. The limited-edition duo will available to order on September 30 and in stores from October 7.

For more information contact Proper Crisps’ Head Cultivator, Duncan Kerr on +64 21 967 847 or [email protected]