Babich Wines, one of the pioneers of New Zealand winemaking, has launched the brand’s first integrated marketing campaign developed in conjunction with Independent Creative Agency, Goodfolk to celebrate the brand’s upcoming centenary.
To celebrate the centenary, Babich Wines is sharing 100 stories that have shaped their family’s 100 years of innovation, achievement and winemaking excellence. The stories, along with rare imagery will be posted on dedicated pages on babichwines.co.nz, allowing visitors to learn all about the family company’s trials and tribulations. The integrated campaign will be rolled out through PR, digital, social media, events and point of sale material.
Nicole Lees, Marketing Manager, formerly of Ogilvy & Mather, says: “We want to create an emotional connection with wine lovers around the globe by sharing our incredible story in an engaging and unique way. We also want to increase awareness of Babich Wines as one of New Zealand’s most experienced, family owned winemakers with distribution in 40+ countries.”
Joe Babich, Managing Director and second-generation winemaker, says: “We are throwing the doors open and sharing the most intimate and interesting parts of our history. Our family’s story is one of passion, grit and hard work; caring for the earth and the vines; and at the end of the day, creating wines that represent excellence through experience. We’re excited to celebrate that and to share our success with wine lovers both here in New Zealand and around the world.”
New stories will be added to the website each month, kicking off with the first 26 in September. They touch on a range of emotions. Some reflect the struggles endured by the founder, Josip Babich, in the 1900s, while others show how pure hard work and innovation has ensured its century long success. Scattered among the stories are tales that will have readers laughing out loud.
Founder, Josip Babich, produced and bottled his first wine in 1916 at just 20 years old. According to Joe, he was an honest businessman, whose approach to winemaking was built on integrity, hard work and delivering quality and value to the customer.
To read the first stories, visit www.babichwines.co.nz/100stories.