Former NZ Bachelor Arthur Green
Former NZ Bachelor Arthur Green
Former NZ Bachelor Arthur Green

A literally record breaking event on Monday 29 February in Auckland, New Zealand, set a new GUINNESS WORLD RECORDS™ title; The Loudest Crunch of an Apple. SweeTango™ apples are grown by The Yummy Fruit Company in Hawkes Bay. For this GUINNESS WORLD RECORDS™ attempt the iconic Kiwi family-run company partnered with former NZ Bachelor, TV personality Art Green.

Paul Paynter from The Yummy Fruit Company is very passionate about his product and delighted to now finally have official proof: “There have been earlier, non-official, scientific attempts to measure the crunch of an apple. However, these were not attempted by a human being and certainly not in an official soundproof environment. Tonight’s success confirms what I’ve always known; in a world of soft mushy apples or hard impenetrable apples, SweeTango™ really stands out. Go on, take a bite of a Royal Gala, the king of apples, and then a try a SweeTango™. SweeTango™ will win every time. And now, that’s even official!”

With an outstanding 79,1 db(C) measured by a certified and approved sound engineer on a Bruel & Kjaer 2250 precision grade sound level meter, Art Green crunched his way to the top. The minimum requirement to set a new GUINNESS WORLD RECORDS™ title for the loudest crunch of an apple was 75 db(C). This is just a few decibels less than the sound of a doorbell with average 80db(C) or a mixer with 85db(C). Art’s bite and technique exceeded the set level and set a new GUINNESS WORLD RECORDS™ title for yummy SweeTango™ apples.

“I can’t really tell how many SweeTangos™ I’ve been crunching over the last few weeks,” says Art Green. “Fresh apples were delivered to my doorstep almost on a daily basis and I’ve been trying all sorts of techniques. It all comes down to the fruit and the size of a bite. It was a challenge to find out if smaller apples crunch louder than larger and what difference their temperature makes. Honestly, this is apple science at its best. And I officially prefer a chilled, medium sized SweeTango™ for the loudest crunch.”

To further support the success of this achievment, The Yummy Fruit Company have donated 5,000 SweeTango™ apples to the Auckland City Mission, which will be used in emergency foodparcels and the Auckland community food programme for Kiwi families in need.

The official GUINNESS WORLD RECORDS™ certificate will now go on a journey throughout New Zealand, accompanied by The Yummy Fruit Company’s soundproof SweeTango™ booth for consumers to take a crunch themselves. Timings and locations can be found on and on

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