Silver Fern Farms has partnered with TVNZ to create a long-term communications platform to strengthen the preparation and cooking narrative of their premium grass-fed beef, lamb and venison. This content series, Sure Fire Tips for cooking red meat to perfection, provides 12 delicious and easy tips for consumers to increase their cooking confidence, while showcasing the best cuts of red meat that Silver Fern Farms has to offer, encouraging consideration and trial of the range while guaranteeing delicious results every time.
From June to September, Sure Fire Tips will be on-air, positioned in premium placements, across TVNZ and TVNZ OnDemand media in a mixture of 5 and 10 second videos, reaching over 50% of New Zealanders aged 25-54. This series will be further amplified during this period and beyond, through an integrated campaign across digital, social media, the Silver Fern Farms website and in-store at the point of purchase, with the intention to take shoppers on a successful cooking journey that encourages repeat purchase. Silver Fern Farms Beef Eye Fillet, Lamb Loin Fillets and Venison Medallions are featured widely across the campaign, connecting these easy to digest Sure Fire Tips with delicious recipe inspiration online at www.silverfernfarms.com/nz/en/recipes-and-tips.
To activate Sure Fire in your supermarket, please contact Silver Fern Farms Key Account Manager – NZ Retail, John Saunders:John.Saunders@silverfernfarms.co.nz