FRESH MEDIA OFFERS BRANDS ALTERNATIVE TO IN-STORE SAMPLING
Already known for their full-circle marketing services, Auckland business Fresh Media with their platform fresh.co.nz is now releasing limited edition occasion-led food boxes, complete with recipes and video instructions for families to follow.
Founder/Director Mark Nelson says the inclusion of bespoke recipes showcasing each brand is the perfect opportunity to by-pass in-store sampling and go direct to the customer experience – especially with concerns for both brands and consumers around safety and hygiene.
The boxes will feature an array of healthy and high quality ingredients designed to provide a unique food experience and messaging will centre around the chance to taste top brands with easy-to-follow recipe videos. Waitoa free range chicken, Merchant Of Venison mince, BluesBros juice and glazed Farmland ham are some of the products included in this box.
The concept is simple: brands provide products for the box and in exchange receive direct genuine customer feedback and recipe content to use across their own platforms.
Part of the marketing strategy also includes micro-influencer campaigns run around each release, and customers will be encouraged to share their recipe creations/unboxing moments on social media to guarantee they get first choice of securing the next box.
“We’re an extension of their marketing team, we know the brand, we know what they need, so we create content that brings the brand and customer together in a positive and tested experience.”
This initiative is also supported by the opportunity to “pay it forward” to another family. Indeed, for each box sold, Fresh is providing a smaller food box to a family in need across Auckland and the Waikato.
Fresh Media founder, Mark Nelson, describes the pay it forward concept as a tangible way to make a difference for others – and is pleased to be working with Dave Letele, of Buttabean Motivation Foodbank and Kete Kai, to ensure the boxes go to those in need within the community.
The first Fresh First Food Box will be delivered on Thursday 23 June in time for Matariki weekend. Further boxes will be released throughout the year, and Fresh Media plans to extend the offering into the Waikato and Bay of Plenty areas over the coming months.
To find out more about this new opportunity or to get involved in the next box, contact mark@fresh.co.nz.
Click HERE for your chance to secure a box and sample the Fresh First experience in the comfort of your own home.