Hi-Chew: The Sweet Taste of Innovation

Hi-Chew: The Sweet Taste of Innovation

Hi-Chew’s range of exciting and innovative chewy candy continues to grow, while also gaining Coeliac New Zealand Cross Grain certification for its top-sellers.

Consumers are always looking for more modern food experiences, and with this comes the challenge of developing confectionary products with an increased focus on taste and texture.

Since launching in 1899, Morinaga & Co., Ltd has been dedicated to bringing a wide range of delicious confections to fans worldwide.

As one of Morinaga & Co’s flagship products, Hi-Chew was first introduced to the New Zealand market in 2010 in collaboration with exclusive NZ distributor, Tokyo Food Co. Ltd.

Originally, there were only four individual stick flavours available, but after a revamp in the packaging design, the fruity-chewy candy brand has since gone from strength to strength.

Now there are 17 SKUs in the range – with the below five new SKUs launched in 2022 alone!

● Cola Stick pays homage to the original soda, giving consumers a punch of
refreshingly fizzy flavour.
● Sweet & Sour Pineapple Stick is made with real fruit juices and purees, delivering the same vibrant colour and fresh flavour found in pineapples, but with the sensationally chewy texture that Hi-Chew fans have come to love.
● In late September, Hi-Chew launched its Monster Mix 250g Halloween Share Pack, with fan-favourite flavours hidden behind spooky masks for extra delight and excitement.
● Superfruit Mix features a delicious range of tangy, tropical flavours: Dragon Fruit, Acai and Passionfruit. Each sweet treat packs a punch of real fruit flavour with every bite.
● PlusFruit Mix offers a unique blend of two exciting flavours: Orange & Tangerine and Red Apple & Strawberry, with the added fun of REAL fruit pieces inside – a first in Hi-Chew’s innovative candy-making history.

Sweet Treats Proudly Endorsed with the Crossed Grain Logo

With an estimated 70,000 Kiwis living with coeliac disease and others actively avoiding gluten or wheat due to intolerances, gluten-free is one of the fastest-growing food trends in New Zealand. Gluten-free people can now rejoice, as Hi-Chew is proud to announce that the following products have been certified gluten-free by Coeliac New Zealand Incorporated and will feature the Crossed Grain logo on the packaging from this coming summer!

● Original Mix 100g
● Tropical Mix 100g
● Sweet & Sour Mix 90g
● Monster Mix Halloween Share Pack 250g

Interested in stocking Hi-Chew? For more information, please contact Tokyo Food Retail Manager – Mark Whiteman, info@tokyofood.co.nz.

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