This year, PAK’nSAVE is turning its iconic yellow number 8 wire TV advertisement pink in the ten days leading up to the appeal and has pledged $25,000 to kick start the appeal. The ‘pink ad’ tribute will also highlight the Breast Cancer Awareness message to an audience of 2.4 million Kiwis who will see this PAK’nSAVE ads in the next two weeks.
Evangelia Henderson, Chief Executive of the NZBCF says, “PAK’nSAVE’s prominent display of support and generous donation is greatly appreciated. Breast cancer is the most common cancer for women and is diagnosed in eight women every day. Awareness of the signs and symptoms and self-checks and mammograms leading to early detection substantially increase life expectancy and likelihood of survival.”
Steve Anderson, Managing Director, Foodstuffs New Zealand says that PAK’nSAVE is dedicated to supporting community groups around the country. “Any one of the women (or men) in our lives could be affected by breast cancer. As a Kiwi owned and operated company, PAK’nSAVE is proud to help spread the message of early detection and support the New Zealand Breast Cancer Foundation with their appeal,” he says.
PAK’nSAVE staff will be wearing pink ribbons and customers can show their support purchasing a ribbon from in-store or by gifting coins to the one of the many bucket collectors posted outside selected PAK’nSAVE’s around the country.
Even Stickman will be getting behind the cause by wearing his pink ribbon too. The Pink Ribbon Street Appeal raises money to support life-saving awareness and education programmes, research into new targeted treatments and support for women going through breast cancer in New Zealand.