NZ company takes on the drinks industry

NZ company takes on the drinks industry

rsz_vitalzing_electrolyte_limoncello_350_supermarketsA New Zealand owned and operated brand is turning the beverage industry on its sugar-laden head. VitalZing is a new to market brand that produces genuinely healthy ‘enhanced waters’. Their range includes electrolyte, vitamin, energy, green tea, sports and daily multivitamin waters.

Unlike other drinks, what the VitalZing range doesn’t include is: sugar in any form; artificial ingredients (colours, flavours or sweeteners); stabilisers; and preservatives. It doesn’t need to, due to the clever use of BlastMax™ Caps technology – a dosage cap that allows the active ingredients to be stored in powder form, before being blasted and shaken into the water directly before drinking.

Keeping the active ingredients in powder form eliminates the need for stabilising ingredients such as preservatives and sugar. All of the formulas have been developed by elite level nutritionists so they are highly effective.

Mikel Anderson, inventor of BlastMax™ Caps says: “Traditionally, all drinks companies have had to consider the shelf stability of the products they’re creating, at the expense of the products’ effectiveness and nutrition. Beneficial ingredients, like vitamins and probiotics, break down in water in a matter of minutes. These caps remove that consideration, so that we can focus on what we want the product to be and do – without worrying about how long the ingredients will last sitting on a shelf, and having to bulk it out with artificial stabilisers to increase its life expectancy.”

Alister Gates, founder and CEO of VitalZing, is starting a whole new beverage category in New Zealand with the launch of this brand. VitalZing secured a national Australian distributor as well – before the product even launched on shelves.

“The beverage industry is overwhelmingly saturated with the worst of the worst health offenders – drinks with scarily high sugar levels, artificial ingredients and little to no nutrition. It’s high time for a change, so we’ve been working with top nutritionists to develop drinks that are hugely beneficial for a range of purposes, without the incidental damage from nasty additional ingredients,” says Gates.

“New Zealand has horrific obesity and diabetes statistics, and it’s no wonder when you look at many of the products on supermarket shelves – particularly fizzy drinks or sports drinks that are basically just sugar water. I’m really passionate about producing products that buck this trend, and that actively benefit Kiwis’ health, rather than damaging it.”

The water base for VitalZing’s range is natural New Zealand spring water, which is high in silica, soft, balanced and naturally alkaline. VitalZing launched in New Zealand with VitalZing Green Tea, VitalZing Electrolyte; VitalZing Performance; VitalZing Endurance; VitalZing Collagen (RRP from $3.50).

More VitalZing drinks are in the pipeline.

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