Coca-Cola has unveiled a new sparkling water line, its first new brand in more than a decade.

The beverage giant will launch AHA on March 2 in the United States, with the potential to expand globally.

The announcement comes as American consumption of soda continues to fall, forcing beverage companies to introduce healthier alternatives.

Flavoured sparkling water has become a popular alternative for consumers. In 2018, bottled sparkling water volume grew by 26%, according to data from Beverage Marketing. While the drink is just a small fraction of the overall bottled water market, sparkling water is growing at a much faster clip than still water, which saw its volume increase only 4.2% last year.

Coca-Cola is trying to position the new brand as different from the competition. Two of AHA’s eight flavours, Citrus + Green Tea and Black Cherry + Coffee, will contain added caffeine.

AHA will be sold in cans, not bottles.



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