Following the pantry stocking for staples that occurred during the lead into lockdown, we’re now seeing the effects of other channels being closed with 23% Value growth in grocery compared to the same week last year [week ending 5th April].

“Smallgoods, beer and wine, bread, cheese and confectionery are seeing the biggest gains,” explains Lance Dobson, Executive Director, Nielsen Connect.

Here is a weekly snapshot of our recent shopping behaviour in Level 4 lockdown, courtesy of Nielsen’s sales tracker.

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