Kiwis more optimistic than Aussies

04 February, 2019 by
FMCG Business

A special Roy Morgan New Zealand survey taken in mid-December shows a majority (51%) of New Zealanders think 2019 will be ‘better’ than 2018. Only 14% say 2019 will be ‘worse’, 27% expect 2019 will be ‘the same’ as 2018 and 8% don’t know.

This year’s results are similar to a year ago when 53% of New Zealanders said 2018 would be ‘better’ than 2018 and New Zealanders are again more optimistic about the year ahead than their Australian counterparts. Just under half of Australians (44%) expect 2019 will be ‘better’ than 2018. See here for more details on the Australian results.


This special Roy Morgan New Zealand web survey was conducted in mid-December with a cross-section of 1,011 New Zealanders aged 18+.

Women in New Zealand are more optimistic than men with 54% of women expecting a ‘better’ 2019 than 2018 compared to 49% of men.

Analysing the results by age shows those aged under 50 are all very optimistic about 2019 including 53% of 18-24yr olds, 60% of 25-34yr olds and 53% of 35-49yr olds that expect 2019 to be ‘better’ than 2018 compared to 41% of those aged 50+.

Analysing by region shows Auckland is the most confident of New Zealand’s major cities with 55% saying 2019 will be ‘better’ than 2018 compared to 50% in the Canterbury region around Christchurch and 45% in New Zealand’s capital of Wellington.

Nevertheless, New Zealand’s most optimistic region is the South Island outside Canterbury including the cities of Dunedin, Invercargill, Nelson and Queenstown in which 58% of respondents say 2019 will be ‘better’ than 2018.