Hot Cross Buns with a cool twist

04 March, 2019 by
FMCG Business

It’s no secret that Kiwis love their hot cross buns. We munch through 12.5 million individual buns every year from Countdown alone. But we’re also among the biggest consumers of ice cream in the world at staggering 22-23 litres per person per year!

And now our two great loves are merging! Countdown has released a limited edition hot cross bun flavoured ice cream with juicy raisins and a smooth hot cross bun flavour ripple right through it. You can get some of this cinnamon deliciousness for only $7.50 for a 1-litre tub.

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Countdown’s General Manager of Merchandise, Scott Davidson says: “Every Easter, Countdown sells millions of individual hot cross buns over the holiday season and we’ve already munched our way through thousands of the spicy buns in the last two months.”

“This year, we’re taking our Easter treats up a notch introducing the spicy goodness in an ice cream flavour. Be warned though, we only have limited numbers. If you’re one of the thousands of Kiwis who can’t get enough hot cross buns as soon as they land in store, then you’ll need to get in quick for this limited edition ice cream, it’s going to fly off the shelves!”