With a splash of colour, distinctive packaging, and a range of versatile products, Mother Earth is sweetening the honey aisle in supermarkets with their new honey range made by New Zealand bees. The range offers five different honey products, including clover blend honey and manuka honey in two pots sizes, and liquid honey in an upside down, squeezable bottle.
“We are excited to expand into this section of the supermarket with a range of honey that we are very proud of,” says Senior Brand Manager, Lyn O’Sullivan. “Honey made naturally by New Zealand bees aligns well with our philosophy; nature at its most delicious. Our range has honey types and pot sizes to suit everyone, and consumers can confidently buy these products knowing they are from a trusted New Zealand brand,” says O’Sullivan.
The launch will be supported with a Mother Earth brand TVC running from August to October.