Frula Beauty is a new, New Zealand-made, luxury, clean skincare brand, offering affordability without compromising on quality.
Comprising fruit + formula, Frula Beauty uses Aloe Vera as the first main ingredient, not Aqua, which sets it apart in the supermarket beauty category. The formulation with Aloe Vera as the primary ingredient is typically only seen in skincare products sold in high end beauty retailers at much higher price points. Frula Beauty products are formulated using super plants and fruits using the highest grade of naturally derived ingredients. The rising cost of living expenses and decreased disposable income means consumers are forced to be more discerning in their buying decisions. Consumers have also become increasingly conscious about their health and wellbeing, following events of recent years. They are now seeking out luxury beauty brands that deliver efficacy, quality and sustainable features along with an accessible price point. The preference is now ‘back to basics’ amplified by the fact that clean beauty is accepted as the norm. As a category, skincare is also forecast to continue to grow, with only the point of purchase changing.
Formulated to deliver clean, simple and accessible skincare, Frula Beauty is a carefully curated line of six products to help achieve glowing skin while also simplifying skincare routines. The range includes Reusable Face Cleansing Pads, 3 Phase Micellar Cleansing Water, and a Superfood 2 in 1 Exfoliator & Mask, Super Hydrating Moisturiser plus a Gentle Foaming Face Cleanser and a Brightening Vitamin C Serum.
Frula Beauty products are cruelty free, vegan friendly, and free from SLS, SLES & Parabens. They also comply with the US Clean at Sephora program, which means they exclude harmful ingredients from their formulations to give consumers the beauty they want, minus the ingredients they might not.
For more information, please get in touch with Frula Beauty at: