FreshChoice for new Alexandra Park development

FreshChoice for new Alexandra Park development

rsz_12-freshchoice_grocer_shotA new grocery concept for Auckland will be opening in 2017 as part of Alexandra Park’s ambitious high-end urban village redevelopment.

Wholesale Distributors Ltd (WDL) have announced that a unique FreshChoice supermarket will be built in Alexandra Park near Green Lane West, which will deliver world-class products as well as exemplary service.

“The FreshChoice offer reflects the aspirations of our exciting urban village development. FreshChoice is focused on catering for locals’ specific needs, sourcing quality local and international products and employing local staff. It’s a great match for us,” says Chief Executive of Alexandra Park, Dominique Dowding.

“It’s particularly exciting for our future apartment residents as it will offer some very personal touches including a delivery service and delicious ready-to-go-meals for those who want a night off cooking. You’ll even be able to telephone through and order a platter if you’re entertaining. 

“It’s going to be very much a fusion of a delicatessen, café, and a fresh foods market. FreshChoice has taken on our brief and shown great flexibility to deliver something new and exciting to the Auckland market,” says Dowding.

She describes FreshChoice’s lease as a long-term commitment to the site, with the supermarket taking 1,800sqm, or about two thirds, of the first building’s ground floor area. Lease negotiations for the balance of building are well advanced. She expects FreshChoice to be open around mid-2017 when the first residents start moving in. 

The store will be owned and operated by Aucklanders Chris Harris and Juliet Monaghan who have successfully owned the popular FreshChoice at the Half Moon Bay marina for the past three years.

The store is set to be a key commercial element in the Auckland Trotting Club’s urban village redevelopment project, with major earthworks in the club’s former carpark currently underway.

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