New Zealand muesli maker Hubbards is not only keeping outdoor lovers fuelled with their new protein mueslis and cereal; they are giving adventurous Kiwis a chance to experience an Outward Bound course in the Marlborough Sound at no expense.

Outward Bound Apricot & Cranberry_Left angledHubbards’ Marketing Manager, Rebecca Bergs, said the company’s Outward Bound Original Cereal has been a staple in Kiwi adventurers’ backpacks for about 20 years and has now been complemented with two new varieties – Apricot & Cranberry and Almond & Hazelnut Protein Mueslis. “People have told us that they want more protein to start the day. The protein clusters in the new Outward Bound Mueslis will deliver a delicious protein boost that outdoor adventurers are looking for,” says Bergs.

In support of the launch and to celebrate Hubbards long-standing partnership with Outward Bound, the company is taking a more ‘social’ approach to offering Outward Bound courses and is inviting people to share their NZ outdoor moments on Instagram with the hashtag #MyOutwardBound.

Four courses are on offer from Hubbards, demonstrating the company’s commitment to The Outward Bound Trust of New Zealand that has already seen the cereal company donate more than 3.2 tonnes of muesli and $2 million from sales of its popular Hubbards Outward Bound Cereal to the adventure school over the past two decades.

Everyone who uploads their #myoutwardbound moment to Instagram between May 4 and June 5 will be able to enter the draw to win one of four Outward Bound courses of the winners choosing (from selected Outward Bound courses) or one of ten Kathmandu prize packs. A voucher for a free box of new Outward Bound Muesli will also be sent to everyone who shares their New Zealand adventure moment on Instagram.

Hubbards founder Dick Hubbard
Hubbards founder Dick Hubbard

The strong association between Outward Bound and Hubbards began when founder Dick Hubbard attended a course in 1964 as a fresh faced 18 year old. “The lessons I learned at Outward Bound proved to be lessons for life, including perseverance and finding inner strength; lessons that resonate as strongly today as they did then. Our desire as a company to make New Zealand a better place is one of the reasons why our connection with Outward Bound is strong and enduring. We are supporting the organisation to help shape lives for a positive and more resilient country,” says Hubbard.

Since the adventure school opened in 1962, more than 55,000 Kiwis have climbed high ropes, traversed rock walls, summited mountains and kayaked down rapids.

Hubbards Outward Bound Muesli and Cereal is available in 500g packs at all good supermarkets nationwide, RRP $7.99.

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