Ecostore freshens up baby range

Ecostore freshens up baby range

Ecostore has released a fresh look for its baby range, introducing new eye-catching labels for its tried and trusted formulations.

The new packaging has been designed to heighten shelf visibility and shopability, introducing more colour by welcoming a family of cuddly animals to the pack. The refreshed look champions ecostore’s commitment to creating soft and gentle products and enables shoppers to easily select between fragrance and fragrance-free options at a glance, with the core range sporting teal hues while the fragrance-free options have the familiar blue.

Many customers begin their journey with ecostore as new parents looking for safe and gentle products for their babies. Families who have chosen ecostore as the trusted foundation of their bathtime routine can rest assured that while the packaging might look different, the formulations remain the same.

Ecostore prioritises protecting what’s precious with its plant and mineral-based products that are dermatologically tested for the most delicate skin. With hydrating harakeke and soothing chamomile, ecostore’s baby range is easy on little ones, and our world.

Ecostore uses the precautionary principle when formulating its products; if there is any doubt about an ingredient’s safety, it seeks a safer alternative. It lists what’s in every one of its products, so families can make informed decisions.

The packaging changes will land on shelves in the coming weeks and feature across the full baby range, which includes Baby Bubble Bath, Baby Body Wash & Shampoo, Baby Foaming Bodywash, Baby Body Wash, Oat Milk Baby Soap, Baby Shampoo, Baby Sleepytime Bath, Baby Nappy Balm, Baby Moisturiser and Baby Oil.

For 30 years ecostore has been offering shoppers sustainable alternatives to their favourite home, body and baby care products, removing harmful or unnecessary chemicals and putting people’s health first. In 2021, ecostore became B Corp certified, joining a global network of businesses that meet the highest standards for corporate social responsibility.

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