Auckland’s brand and packaging design agency Brother Design have demonstrated their world-class talent by scooping gold, silver and bronze awards at the Vertex Awards. The Vertex Awards are an annual international design competition, judged on creativity, marketability, and innovation and dedicated exclusively to new packaging designs for private label (home brand) product ranges.
The Vertex Awards attract an extremely high level of entries with many world renowned brands represented. This year’s award winners were selected from entries coming from 21 countries and a total of 55 retailers. Entries are judged by 16 highly respected industry leaders, agency directors and designers representing North America, South America, Asia, Europe and Australasia.
Brother Design picked up a total of four awards with their design work for Foodstuffs New Zealand Limited, New Zealand’s largest grocery retail group, including two category-leading golds, a silver and a bronze.
The gold awards were for the Pams confectionery range in the Packaged Goods category, and the Neu personal care range of soaps, shampoos and deodorants in the New Brand category. Designs for the Pams Fresh Pasta and Sauces range picked up silver in the Fresh category. Bronze was awarded in the Healthcare category for the Pams Feminine Hygiene range.
“The results are especially impressive for Brother Design and Foodstuffs when you consider that they position our work on a par with, or even superior to, designs that were created for international retail giants including the likes of Tesco’s, Waitrose and Safeway,” says Brother’s Business Development Director Jenny McMillan.
The international exposure of Brother’s work through awards, international design blogs and social media has been attracting international brands and the team are currently developing packaging designs for two American FMCG brands.
Did you know?
Foodstuffs NZ are New Zealand’s biggest grocery distributor and one of the country’s largest organisations with around 700 stores and wholesale outlets including New World, PAK’nSAVE and Four Square supermarkets. Their largest private label is the Pams brand, which was first launched in 1937 and the product range continues to expand and diversify.