This clever pantone beer packaging design matches the colour of the brew with the colour of the can, or bottle.
The creative design is simple and effective and the brainchild of Spanish designer Txaber, who studied Graphic Design at CVNP in Bilbao.
Each can and bottle is pantone matched with the colour of the amber brew inside. Sadly, however, it’s only a concept design at this stage. As Txaber told Mashable: “currently there are no companies interested in producing, but I hope they can see the light some day”.