Countdown and Disney team up once again to bring classic stories to life through the new collectible range, Disney Movie Stars. Shoppers will receive a Disney Movie Stars pack with every $20 spent at Countdown until 15 May, 2016.
Collectible packs feature a Disney character sticker, and a card designed to be used in a projector. Each card offers four classic scenes from the film, allowing kids the chance to share stories based on the classic illustrations projected.
Each card includes four projectable frames from a scene of a classic Disney tale. Watch seven cheeky dwarfs, whimsical teacups and mischievous lion cubs tumble off the cards and into real life with the mini Countdown projector (RRP $10).
Disney Movie Stars encourages children to re-tell stories in their own words, prompted by the projected movie images, replacing the pressure to remember stories word-for-word with the freedom to let their imagination run wild.
There are 42 cards and stickers to collect featuring some of Disney’s most timeless stories, including Mickey Mouse, The Jungle Book, Aladdin, The Lion King and Frozen.
Countdown will be hosting swap-meets at stores throughout New Zealand in May, where shoppers can trade cards and stickers to complete their collection.
Countdown General Manager Marketing, Bridget Lamont says: “Storytelling encourages imagination, creativity and togetherness. Disney Movie Stars offers Kiwi families the chance to re-tell stories in their own words, while the projector adds a unique and interactive alternative to the traditional bedtime book. We’ve had an overwhelmingly positive response to our previous collectibles and we anticipate Disney Movie Stars will be a hit too.”
“Beginning with Snow White in 1937 through to Frozen, the top-grossing animated film of all time, Disney’s classic films continue to enchant adults and children alike,” said Kylie Watson-Wheeler, General Manager, Disney Consumer Products and Retail, The Walt Disney Company Australia and New Zealand.
Supporting merchandise, such as a projector and collector’s album, is available in store to help customers get the most out of their Disney Movie Stars cards.