Coca-Cola’s big push into coffee

26 April, 2019 by
FMCG Business

Coca-Cola is planning to launch Coca-Cola Coffee in 25 markets by the end of this year.

The drink blends Coke soda with coffee in a bid to appeal to consumers who want less sugar in their drinks but more caffeine.

Advertisement

Ready-to-drink coffee is the fastest-growing segment in the coffee category, growing 31% in 2016 and 2017, according to Mintel.

The new drink, which blends Coke with coffee, has slightly less caffeine than a normal cup of coffee but more than a can of the soda. The move comes as consumers have shifted from drinking soda to choosing less sugary options, like bottled water and Coca-Cola Zero Sugar.

Coca-Cola Coffee contains less sugar than a Coke of the same size.

Source: cnbc.com

Read the full article here: https://www.cnbc.com/2019/04/23/coca-cola-is-making-a-big-push-into-coffee.html