Ceres Organics launches home-compostable packaging

06 October, 2017 by
FMCG Business

Kiwi-owned company Ceres Organics is addressing the issue of mounting landfill with a world-first, home-compostable transparent pack for its certified organic, EcoSocial white quinoa.

With New Zealanders producing about 15.5 million tonnes of waste per year, compostable packaging is a sustainable solution that aligns with Ceres Organics’ mission to be both ecologically and socially responsible. So, for the last couple of years the company has been hard at work developing what is a step towards reducing the world’s consumption of single use plastics.


Designed to help reduce the amount of waste going to landfill, the ‘Econic®Clear’ compostable pouch is made from renewable resources, such as wood pulp and wood based inks.

When disposed of in a typical home compost bin or worm farm, the combination of heat, water, oxygen, soil and micro-organisms begin to break the packs down in just six weeks. By 16 weeks, only small fragments remain.

Ceres Organics Managing Director, Noel Josephson, says the new packaging reflects the company’s longstanding commitment to sustainability, people and the planet.

“We believe in promoting sustainability of the earth and the people on it,” he says. “This new home-compostable pouch is an exciting step towards reducing the amount of plastic being sent to landfill.

“Ceres Organics was the first brand to offer quinoa in New Zealand, over 15 years ago. And we’ve worked hard to ensure it remains the best and most ethically sourced quinoa Kiwis can get in 2017 and beyond. The high-moisture, oxygen and sealing barriers provided by the Econic wrap have allowed us to maintain our stringent quality control requirements, while staying true to our brand values.”

The home compostable packets for Ceres Organics White Quinoa is available in supermarkets and health stores this month. RRP $7.95.