April 24, 2015 marks the sixth annual International Sauvignon Blanc Day – an online initiative that started in California with St Supery Winery as a global social media wine tasting. This year, New Zealand Winegrowers will be leading the charge and holding events across the world to celebrate the variety that awoke the world to New Zealand wine.
Celebrations kick off in New Zealand and make their way around the globe following the sun. Sauvignon Blanc tastings and events are taking place in Melbourne, Hong Kong, Germany, London, Toronto, and New York, finishing 43 hours later at Twitter headquarters in San Francisco. Restaurants, retailers and consumers – along with global wine brands – will be celebrating Sauvignon Blanc for the day and participating in the Twitter conversation by using the “hashtag” #SauvBlanc.
A huge number of wine consumers are active on social media and events such as Sauvignon Blanc Day provide great opportunities to raise awareness of New Zealand wine globally, said New Zealand Winegrowers CEO Philip Gregan. “Anyone can join the celebration by enjoying a glass of New Zealand Sauvignon Blanc on April 24 and telling the world how good it is.”
To continue the celebration of New Zealand’s flagship wine, the inaugural International Sauvignon Blanc Celebration will be held in Marlborough in February 2016.
Sauvignon Blanc accounts for 86% of wine exported from New Zealand. New Zealand Sauvignon Blanc exports are worth over $1 billion annually.