Applying its years of expertise in formula development Blistex introduces an innovative lip care range infused with advanced ingredients to provide lips with the nourishment and hydration they deserve.
The Blistex Lip Infusions has two products:
Lip Infusions Hydration makes sure lips stay hydrated with its long-lasting, clinically tested, moisturising formula. How you ask? It’s infused with hyaluronic spheres that drench lips in moisture and lock in hydration without that heavy, greasy feel, while Vitamin E softens and smooths the lips.
Lip Infusions Nourish is infused with beeswax to condition and protect, botanical oils and vitamin E to soften the lips without that greasy feel, and ceramides to help retain moisture. Both balms areSPF15 and mineral oil-free.
The new Blistex Lip Infusions are underpinned with consumer insights and on trend ‘infusions’ and come in a stand-out premium format and packaging with clear USPs to add a point of difference in your category. A strong consumer PR and marketing campaign, including TVC, supports the launch.
Blistex is the lip care expert, dedicated to producing superior products across key consumer needs. From everyday conditioning and hydration, to high SPF protection, to intensive repair and mediated relief. Blistex is distributed in NZ by Wilson Consumer Products.
*#1 Brand by value MAT TKA Grocery IRI NZ. MAT to 18.10.20