New Zealand’s sixth Rosé Day is set to colour beaches, backyards and social feeds pink on 5 February 2021 as wine lovers are celebrating one of their favourite wine holidays with Rosé picnics around the country.

The collaborative initiative of leading Kiwi Rosé producers was established by Sip NZ as a way to raise awareness of New Zealand made Rosé, and this year it’s more important than ever to support local makers.

“New Zealand Rosé has come a long way and wine lovers can now choose from a wide variety of styles, sweetness levels and price points, with the premium Rosé category experiencing a significant increase over the years”, says Caro Jensen, founder of Sip NZ.

NZ Rosé Day will kick-off the long Waiting weekend and it set to be one of the biggest Rosé sipping occasions of the year, offering wine lovers a taste of summer in their own beautiful backyard.

Here are 5 reasons to drink pink this NZ Rosé Day:

1 Celebrate the peak of summer

NZ Rosé Day is celebrated in the peak of summer and kicks-off the long Waitangi weekend in style. A pink picnic and glass of chilled Rosé are the perfect way to spend a Friday afternoon in New Zealand’s beautiful backyard. [Rosé picnic guide to follow]

2 NZ Rosé keeps rising and beats Chardonnay

Rosé has been one of the fastest growing categories of wine sold in New Zealand and the trend is far from over – even Rosé lovers outside of New Zealand are discovering it! New Zealand Rosé is now the fourth largest wine export with 5.6 million litres, behind Sauvignon Blanc, Pinot Noir and Pinot Gris, beating Chardonnay for the first time by 1 million litres in 2020.

3 Support local

Rosé lovers in New Zealand have found a taste for lighter, drier, more savoury styles such as those you would find in Provence, and Kiwi wineries are responding to consumer preferences successfully crafting Rosé wines inspired by iconic French estates.

4 Outstanding 2020 vintage

Despite lockdown challenges during harvest, the 2020 vintage has been outstanding in terms of quality and Rosé lovers are spoilt for choice with a large variety of high quality Rosé wines being available this summer.

5 There’s now a style for everyone

With an increasing number of wineries making Rosé, there is a wide variety of styles, sweetness levels and price points available for New Zealand wine lovers, with the premium Rosé category experiencing a significant increase over the years.

Here’s a selection of New Zealand Rosé wines to enjoy on NZ Rosé Day:

Akarua 25 Steps Rosé 2020 | Central Otago | RRP $32

Babich Rosé 2020 | Marlborough | $17

Blackenbrook Pinot Rosé 2020 | Nelson | $23

Cable Bay Pinot Noir Rosé 2020 | Marlborough | $34

Cliff Edge The Old Boy Rosé 2017 | Auckland | $25

Hãhã Rosé 2020 | Hawke’s Bay | $15

Hopesgrove Rosé 2019 | Hawke’ Bay | $25

Indian Summer Rosé 2020 | Hawke’s Bay | $20

Johanneshof Pinot Noir Rosé 2019 | Marlborough | $26

Jules Taylor On The Quiet Rosé 2020 | Marlborough | $35

Kono Pinot Rosé 2018 | Nelson | $19

Loveblock Spout Merlot Rosé 2020 | Gisborne | $18

Matahiwi ME Rosé 2020 | $20

Moi Filigree Field Blend 2019 | Auckland | $24

No.1 Rosé NV | Marlborough | $47

Lawson’s Dry Hill Pink 2020 | Marlborough | $20

Q Wine Rosé 2020 | Waitaki Valley | $33

Quartz Reef Pinot Rosé 2020 | Central Otago | $32

Rockburn Stolen Kiss Rosé 2020 | Central Otago | $30

Sculptureum Camille Rosé 2020 | Matakana | $29

Snapper Rock Sauvignon Rosé 2020 | Marlborough | $19

Summerhouse Pinot Rosé 2020 | Marlborough | $19

Te Whare Ra Rosé 2020 | Marlborough | $28

Tupari ‘Pink Pukeko’ Rosé 2020 | Marlborough | $22

Tussock Hill Rosé 2020 | North Canterbury | $TBC

Two Rivers Isle of Beauty Rosé 2020 | Marlborough | $24

Whitehaven Pinot Rosé 2020 | Marlborough | $25

Yakutin Rosé 2020 | Matakana | $30

Zaria Malbec Rosé 2020 | Hawke’s Bay | $20

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