Woolworths is revealing bp as the foundation partner for its new Everyday Rewards programme, alongside further details of the loyalty offer. The new loyalty programme delivers a multi-million dollar increase in rewards from 1 February 2024, as part of its move to becoming Woolworths New Zealand and commitment to offering more value for Kiwis.
The programme adopts the existing and easy to understand 1-for-1 points system from its predecessor Onecard, where every $1 spent at the supermarket earns 1 reward point. Onecard’s existing Club Price discounts will evolve into sharper Member Price deals.
At bp, members will earn 1 reward point for every litre of fuel and $1 spent at the bp shop, wildbean cafe or on bp car washes. Members will also be able to unlock a further ‘always-on’ cents off per litre discount alongside other benefits each time they swipe their Everyday Rewards card at bp.
With Everyday Rewards, an enhanced Boost offer programme and more opportunities to earn across its partner network will mean members can reach the 2000 points threshold faster and get a $15 voucher to use at their choice of Woolworths or bp.
“We’ve prioritised simplicity with the programme. Its appeal is that customers just shop as normal from Woolworths and other retail partners, and the rewards take care of themselves,” says Mark Burger, Woolworths General Manager Loyalty.
“At the checkout, we want to give our members the ability to double the value they receive today. What this means is that Kiwis who have (on average) previously got a couple of vouchers per year, can now get a voucher every month by taking advantage of their personalised boost offers,” says Mark.
Boost offers are additional benefits that launch customers’ points higher, with personalised promotions delivered to their inbox or accessed within the app.
“They’re special offers designed to get customers to their $15 rewards faster,” says Mark.
Additional partners of the programme will continue to be added in the coming months, which Mark says “will help our members earn and use their points in even more places”.
The new programme will replace Onecard in February.
“Onecard is still around until 31 January and customers can continue to earn points until that time. Any points you haven’t spent will automatically convert over to Everyday Rewards in February,” says Mark.
Further details about Everyday Rewards will be shared with customers in the next few weeks.