Visionwest and Foodstuffs open Social Supermarket in Auckland

Visionwest and Foodstuffs open Social Supermarket in Auckland

West Auckland-based community trust Visionwest, and Foodstuffs North Island, the 101-year-old New Zealand owned co-operative behind PAK’nSAVE, New World and Four Square stores, are proud to announce their partnership in bringing the first of its kind social supermarket for Auckland. This innovative collaboration aims to address food insecurity and provide affordable, quality food options to the local community of West Auckland. 

Known as Manaaki Kai, the new social supermarket is an extension of Visionwest’s longstanding commitment to supporting individuals and families who are finding things tough. Visionwest has been operating a food bank service for over 30 years, assisting approximately 400 whānau each week. Visionwest supports around 60,000 people a year and has a large team who provide a wide range of wraparound services including budgeting and counselling. 

Social supermarkets are a new approach to providing food support in New Zealand, enabling individuals experiencing food insecurity to select their own groceries in a supermarket-style environment, providing dignity of choice. Unlike traditional food parcels that may not cater to specific dietary, cultural, and personal preferences, social supermarkets offer a wide range of food and grocery products. Through a points system, individuals can choose the items that best meet their needs, ensuring a personalised and respectful experience. 

Foodstuffs North Island, as part of its ‘Here for NZ’ initiative, has made a promise to ensure all New Zealanders have access to healthy and affordable food, with each New World and PAK’nSAVE partnering with a local community partner to achieve this. Following the introduction of a first of its kind social supermarket in collaboration with Wellington City Mission two years ago, Foodstuffs has continued to expand its social supermarket footprint. The addition of Manaaki Kai in Auckland marks the sixth social supermarket under its partnership umbrella.  

PAK’nSAVE Lincoln Road are proud to be the buddy store for Visionwest, ensuring ongoing support and training.

Nathan May, General Manager of Community Services at Visionwest said: “Foodstuffs North Island are such a great partner to establish Manaaki Kai, the first of its kind social supermarket for Auckland.

This partnership allows us to leverage Foodstuffs’ expertise in the retail sector, while expanding our reach to provide a more dignified and inclusive food shopping experience for individuals and families facing food insecurity.”  

Chris Quin, Chief Executive of Foodstuffs North Island said: “We’re excited to expand our social supermarket programme with the opening of Manaaki Kai in Auckland. Through our partnership with Visionwest, our goal is to create a positive impact by addressing food insecurity and supporting the wellbeing of the community. We know that by working together with great partners, we can make a real difference right across the North Island.” 

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