V Energy has launched its new ‘Can You Feel It’ campaign that celebrates feeling your best and spreading positive vibes.
The V Energy team partnered with Clemenger BBDO and Psyop, a multi-award-winning animation production company and collaboratively developed a new creative platform that pays homage to the past while taking V Energy into the future.
Allison Yorston, Director Energy & Transformation says: “The aim of V’s new campaign, Can You Feel It, moves V Energy away from the traditional associations of energy drinks and extreme sports to a campaign that celebrates the feeling of energy and fun.
“Together we developed an evolution of ‘Bugs’ that demonstrates how V helps you radiate positive energy and lift those around you.
“While V has famously used bugs in the past, we wanted to bring them back in a way that felt fresh, entertaining and on-brand whilst communicating the feel of energy – and the wit long associated with the brand.”
In the new 30-second TV spot, the now human-sized bugs Mussa, Kaz, Roz and Pook personify energy, social connection and fun as they sing along to the iconic upbeat soundtrack, Wham’s ‘Wake me up before you go-go’ and embark on a road trip adventure.
To make sure the campaign and creative hit the mark with V Energy drinkers, research was conducted with audiences across Australia and New Zealand.
Head of V Equity Jonny Croft summarises it well: “V Energy is all about having fun, and at its heart, that’s what this spot is all about. We wanted to celebrate the feeling of energy – not just the function.
“We are incredibly excited about the work and can’t wait to hear how our consumers respond!”