Tackle burnt-on stains with new Finish Ultimate Plus

Tackle burnt-on stains with new Finish Ultimate Plus

Finish, the number-one recommended brand by renowned dishwasher manufacturers*1, has launched its new Finish Ultimate Plus, boasting CYCLESYNC™ technology.

Finish Ultimate Plus’ CYCLESYNC™ technology releases the right ingredient (Enzyme) to act at the right time. The tablets’ advanced chemistry is also effective at breaking down all types of food residues, even stubborn 24-hour burnt-on stains.

Head of Brand & Trade Marketing for Reckitt Hygiene New Zealand Rachel Bainbridge said Finish Ultimate Plus represents the brand’s continuous innovation to provide consumers with best-in-class dishwashing solutions.

“At Finish, we’re frequently listening to our customers’ needs, and exploring new and effective ways to enhance our products to give dishes a diamond shine – first time, every time,” Bainbridge said.

“We know from our research that the top priorities for household shoppers when considering a dishwashing product are that it is able to tackle stubborn burnt-on stains, and delivers advanced performance – even in eco cycles*2.

“We’re thrilled to introduce our next generation of dishwashing tablets, Finish Ultimate Plus.

Coupled with its CYCLESYNC™ technology, the new Finish dishwashing tablets offer an intensive clean in short cycles (1hr, 65°C) and help to protect glassware*3, maintaining a diamond shine wash after wash,” Bainbridge concluded.

The new Ultimate Plus dishwasher tablets are wrapper-free, with film that is biodegradable and 100% water-soluble. Consumers can be confident their dishes will come out sparkling clean with Finish Ultimate Plus.

Thanks to Finish dishwashing tablets’ power cleaning formulations, there is no need to pre-rinse your dishes. By skipping the pre-rinse, you could save up to 40 litres of water per load*4.

Finish Ultimate Plus (pack of 45 dishwasher tablets) retails for RRP $36 each and is available to purchase from Countdown, New World, Pak’n Save and 4Square supermarkets. For more information, visit finish.co.nz


*1 Finish is recommended by renowned dishwasher manufacturers Asko, Beko, Bosch, DeLonghi, LG, Midea, Siemens and Smeg.

*2 Finish-commissioned research conducted by Toluna in April 2023, sample n=504 NZ Dishwasher Owners.

*3 Contains agents known to help protect glasses against corrosion and clouding. This product does not protect from mechanical damage or restore already damaged items.

*4 Brunton 2009. Results based on Australian testing of average water consumption 2.5 star 12-place setting dishwasher vs hand washing 106 people, Nov 2017.

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