This award is additional recognition for Pams and Brother who are enjoying a very successful run at award shows both here and internationally. The Pams Confectionery range, has also won a Dieline Award earlier this year and was recognised by the Institute in the FMCG Packaging category.
Design Director, Paula Bunny, is thrilled with the award. “There’s such stiff competition in the Best Awards, so it’s a real honour to win.”
FMCG packaging is a new category for the competition, one that Bunny is especially pleased to see. “It’s fabulous to be locally recognised for our creative work. Pams is such a great brand to work on, demanding we be fresh and distinctive in every single category of the supermarket, and that’s quite a challenge in the busy confectionery aisle.”
Brothers’ Business Development Director, Jenny McMillan, says the brief was a challenging one. “With Pams, we always want to stand out from the expected, generic look of a category’s big brand leaders. The challenge here was to do so in a sector that’s bursting with loud, colourful designs. Paula’s work does it brilliantly, with captivating characters, large product windows for a tempting peek at the lollies, and colours that reflect these sweet treats contain no artificial colours or flavourings.”
As well as the Gold Pin, Pams Feminine Hygiene has also won at Pentawards held in London. Brother Design won a Silver at the prestigious awards beating out 1,700 entries from more than 52 countries.