Sweet global success for local honey business

Sweet global success for local honey business

Waikato honey business, Haddrell’s, has had sweet success on the world stage picking up two coveted awards at the 2022 London International Honey Awards.

Haddrell’s Mānuka Honey UMF 22+ and Limited Edition Mānuka Honey UMF 25+ have both been awarded silver quality medals at the Awards, which recognise the very best honeys from around the world.

Products entered in the Awards are blind tasted by a panel of international expert judges and assessed on taste, appearance, odour, texture, flavour and mouth-feel.

Renowned for its premium honey that comes from the unique nectar of New Zealand’s native Mānuka tree, Haddrell’s was founded in 1993 by Rick and Moira Haddrell. In 2015, the Haddrell’s business was acquired by fellow Waikato company Prolife Foods Ltd, New Zealand’s largest privately owned FMCG company.

General manager international at Prolife Foods, Mike Sheeran, says Mānuka honey is a complex and unique honey that has remarkable natural qualities, which separate it from other honey varieties. New Zealand Mānuka honey has a unique taste, texture and ability to support health & wellness which places it among the most treasured and revered honeys in the world. Haddrell’s winning honeys are two exceptional examples. “Haddrell’s UMF22+ and UMF25+ Mānuka Honey are the pinnacle when it comes to Mānuka honey potency. Only a very small amount of Mānuka honey reaches these grades, making these two products very rare and highly sought after,” says Sheeran.

“Winning these awards is validation of what we already know – Haddrell’s is a producer of premium Mānuka honey. Our customers have been telling us this for years, but it is nice to show we can compete and excel against the world’s best honeys.”

Haddrell’s is ranged in Harrods of London and Sheeran says the London International Honey Awards are a great accolade for their local retail partnership.

Haddrell’s honey range comes direct from the beekeeper and is exported to more than 20 countries around the world. Prolife Foods’ honey division is completely vertically integrated with approximately 10,000 hives, an extraction plant and Agriculture and Food Safe Quality Food (SQF) accredited packing plant. With their wealth of knowledge and expertise from beekeeping to the science of Mānuka, the teams ensure the bees and the honey are carefully managed through the entire process. Haddrell’s is one of the founding members of the Unique Mānuka Factor Honey Association (UMFHA), meaning all of its UMF-rated honeys are independently certified guaranteeing pro

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