A shopper experience designed to attract, engage and inform.
“Musashi designs a customer experience to meet and reinforce the shoppers’ brand experience and the brand’s promise.”
Musashi is a sports nutrition bars, powders, supplements range, available in Supermarket and Specialty Sports Nutrition retailers nationwide. “Find your way with Musashi”, is the brand’s promise to all those following the path to optimal fitness and to live their personal best. Musashi is known and respected for its Informed Sport Certification, which guarantees that selected Musashi products are clean and free from banned substances.
A new promotional campaign has just been launched by Musashi’s brand owner Vitaco (led by Brand Manager Jeremy Adsett). The campaign, developed by Shopper Marketing agency Energi, invites all-comers to “Beat Your Best” with a short, sharp work-out circuit that promises to challenge the everyday fitness community through to finely tuned athletes. The circuit has been designed by King in the Ring Kickboxing champion, and Musashi ambassador, Carlos Ulberg.
There are weekly prizes of Musashi product for the best performers, and one lucky participant will win an epic trip for two to watch Musashi Brand Ambassador Rob Whittaker defend his Middleweight Ultimate Fighting Championship title against Israel Adesanya.
The Musashi #beatyourbest challenge is being held through-out Auckland during July and August at participating gyms and fitness centres. For details www.beatyourbest.co.nz.
The campaign is being supported by a combination of radio and social media.
For further details please contact louise.bentley@energi.co.nz
