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Onfire Design Tuffy

First impressions count for brands

In pursuing the purchase, many retail brands bury themselves in badges, claims and stickers that confuse, rather than entice. Saying a lot can often result in saying nothing at all.

Season’s Greetings

Thank you to all our readers, advertisers, contributors, supporters and partners for their ongoing support through 2023.

IRI NPD Circana

Circana: State of the Industry

The leading industry event for FMCG professionals is taking place on Wednesday 15th November. Get ready to arm your business with insights to optimise your strategies in 2024.

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