Smiley are delighted to announce an exciting partnership with one of Europe’s leading supermarket and hypermarket chain, Auchan, as part of the brand’s celebrations to mark the 20th anniversary since they created the world’s first digital Smileys.
This promotion forms part of the brand’s strategy to give back to its licensing partners by helping them to ‘sell more Smiley products’, as well as opening the doors on new distribution opportunities to some of the world’s leading retailers.
Auchan have created a special catalogue of Smiley products that will pay homage to the brand’s 20th anniversary and spread happiness to its customers by showcasing a a wide range of cross category products including; apparel, food, home décor, kitchenware and publishing, from a number of licensees including; Brands & fashion, EMTEC, Gers Equipment, Dragon d’Or, CTI, Giraudi, Sevenday, McCormick, Bonbon Buddies, Internsack, Compagnie Patissiere, Biscuiterie de L’Abbaye, Tendriade, Rolland R+R, L’Abeille and Vittel.
Speaking about this exciting partnership Smiley CEO Nicolas Loufrani said “We are very happy to have the opportunity to celebrate the 20th anniversary of the Smileys with Auchan. With 4 pages in their catalogue dedicated just to Smiley and with tens of thousands of products bought from 18 licensees across categories such as food, beverages, gifts, home decor and accessories, it is the most ambitious program we have ever developed with a French retail chain. All Auchan cashiers will become Smiley ambassadors and wear our Smiley badge. Add to that the millions of catalogues that will be distributed and we will surely spread a lot of happiness to Auchan customers.”
The promotion will run from the end of March into April 2017 and will also feature a selection of in-store animations including bespoke POS, palette displays, poster campaign and an exciting microsite featuring lots of emoticon themed fun for the whole family and also Smiley’s exciting DIY digital app.
