SJP and Invivo winemakers celebrate five-year milestone

SJP and Invivo winemakers celebrate five-year milestone

Sarah Jessica Parker and Invivo Cofounders Tim Lightbourne and Rob Cameron are toasting to five years of their highly acclaimed wine brand ‘Invivo X, SJP’.

With 10.5 million glasses of Invivo X, SJP wine enjoyed around the world, the partners-in-wine came together recently in New York during a two-hour tasting and blending process to create their new, fifth, vintage of Sauvignon Blanc from Marlborough, New Zealand.

Sarah Jessica Parker – who will be headlining and speaking at Wine Spectator’s New York Wine Experience this October – is hands on and instrumental in creating the flavour profile of the award-winning drop.

Sarah Jessica Parker, Cofounder of Invivo X, SJP, says: “It was a joy to blend the fifth vintage of our much-loved Sauvignon Blanc with my Invivo X, SJP partners Tim and Rob. It’s important to us that we continue to uphold the high level of quality that our customers have come to expect from us, but with experience also comes the ability to reflect on previous years and challenge ourselves to build on the structure, complexity and sophistication of our signature style. Our final 2023 Sauvignon Blanc blend has an incredible fragrance with perfectly balanced flavours of guava and citrus rind that are mouthwatering. We are excited for our customers around the world to try it, and we care deeply about their loyalty to this wine.”

Sarah Jessica Parker and Invivo Cofounders Tim Lightbourne and Rob Cameron.

Invivo X, SJP Cofounder and winemaker Rob Cameron says: “We were really excited about our 2023 Invivo X, SJP blending session, being our fifth vintage. The 2023 vintage was of such fantastic quality and this, coupled with Sarah Jessica’s palate, passion and experience at the blending table, means this year’s wine is definitely one of our best yet.”

He adds: “Each year we aim to hold onto the essence of our style – smile-inducing tropical fruit, full-bodied texture and a long finish, but also pushing the boundaries each year. Sarah Jessica has grown massively in her skills and experience at the blending table and her reflection of previous vintages is invaluable. Our amazing collaboration with Sarah Jessica keeps on getting more fun each year.”

The trio celebrated their five-year milestone at the end of the blending session by toasting with glasses of their final Sauvignon Blanc blend, while enjoying slices of a special ‘X’ cake. Inspired by the ‘X’ logo on the front of the bottle that was hand-painted by Sarah Jessica herself and represents her signature sign off ‘X, SJP’, the sweet treat was created by New York-based boutique cake business Soma Cakes.

Invivo X, SJP is available in all good supermarkets and liquor stores across New Zealand.

Commercial success globally

Invivo X, SJP was founded in 2019 by SJP and New-Zealand winery Invivo. The highly acclaimed Sauvignon Blanc was named in the World’s Top 100 wines in its first vintage by Wine Spectator and has been awarded four 90+ point scores by the publication for its first four vintages including 93 points for vintage 2022. The range also features an award-winning French Rosé.

Invivo X, SJP has enjoyed huge commercial success since launch, with sales growing significantly throughout 2022 and in the first half of 2023.

Invivo X, SJP is now available in 18 countries including USA, UK, Ireland, Canada, Australia, New Zealand, Spain, Finland, Greece, Holland, Norway and Sweden.

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