Silver luxury toilet paper a first

19 January, 2015 by
FMCG Business

Silver luxury toilet paper a firstLeading Australian toilet and tissue paper distributor Solaris Paper has launched luxury toilet tissue brand Emporia. Emporia is available in embossed varieties: unscented bright white or, for the ultimate statement, silver scented with a luxury perfume on the inner core.

Emporia‚Äôs Marketing Manager said Emporia has some key differentiators that set it apart from other toilet tissue paper brands. “There is no other luxury toilet paper out there like Emporia, making it a first for the toilet tissue category,” he said. “Its unique combination of micro fibres for ultra-softness and long fibres for strength provide an unbeatable luxury experience consumers have been waiting for.”

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Available nationwide in Australia at Woolworths, the four-ply toilet and tissue paper range is available in an eight-pack variety.

According to the Marketing Manager, Australian retailers and consumers can have complete confidence, with Emporia meeting the highest environmental and social standards. Solaris Paper is committed to the global goal of deforestation and only uses materials from sustainably managed forests and plantations. “Emporia is certified by The Program for the Endorsement of Forest Certification, the world’s largest forestry certification system,” he said.

The launch of Emporia is being supported by a TV advertising campaign which will run for three weeks on TV. A poster campaign will run in conjunction with the TV advertisements in 65 Westfield shopping centres across Australia. The campaign focuses on communicating the brand’s strength and quality message, as well as how it creates the ultimate luxury bathroom experience.

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